A Comparison of McDonalds and Foxs Diner :: comparison compare contrast essays

McDonalds and Foxs Diner McDonalds and Foxs Diner are two of the restaurants in Lake City, Tennessee. alone even though they both sell hamburgers in the homogeneous town, they dont bring forth anything else in common. They cater to different types of customers, there is a noticeable residuum in service speed, and every facet of doing business is handled differently. Even the aura of these two places is in contrast. These two restaurants do not compete for the same customers. McDonalds is located just off the interstate, so many of their patrons are not local refacents. Another reason is that they are universally known. Foxs is further remote from the interstate. Aside from the all over-the-road truck drivers who know the area, most of the Diners customers are local residents. As well as targeting different customers from Foxs Diner, McDonalds also places more emphasis on speed. McDonalds makes job specialization an integral part of their operation. They crank meals out on an assembly line. They use computers to take orders, automatic timers to assist in cooking, and radio set headsets to communicate. Even the color scheme used by McDonalds promotes speed. Studies show that garish colors like red and yellow increase customer turnover. With the exclusion of handling money, tasks are shared by the staff at the dining car and there isnt anything high-tech about the operation. Foxs Diner is a world away(p) from the bland, impersonal McDonalds just a few miles north. It sits on the right side of a two-lane highway leading into town. The Diner serves both as a truck stop and as the restaurant for a depressed motel next door. The parking lot looks vacant until about five in the morning because it is large enough to accommodate a dozen tractor trailers. geezerhood of use have left potholes and a patchwork of asphalt that resembles a moth-eaten quilt. The diner itself is a doublewide trailer set high on a five foot, cinderbl ock foundation. An aluminum awning extends outward about half dozen feet along the front of the building. Underneath the awning, yellow fluorescent lights, which theoretically do not attract bugs, glow at night. They are mounted over a row of metal framed, screened-in windows.