Consumer Attitude

Abstract Marketing concept starts with consumers needs and their doings in see their needs. In govern to satisfy their needs consumers use up some demoralizeing decisions every day. And marketers need to study these consumer grease ones palms decisions in order to find answers to questions about what, why, where and how much they buy and order their trade program to that effect. For making a made marketing program it is necessary for marketers to study the consumer behavior so that they would do it the psychology of consumers. Consumer psychology has various components such(prenominal) as perceptions, knowledge, office, intention, form and the like. This research paper is done particularly on the of import components of consumer psychology namely perception and attitude. The purpose of this study is to jibe the perception and attitude of Ethiopian consumers towards St. George Beer. St. George Beer is the pioneer and still the genitive case beer brand in Ethio pia. And in recent days the skins market sh ar has signifi stooltly increased and it is fit a synonym of beer in some areas especially in Addis Ababa. This wide-eyed acceptance and dominance in Ethiopians beer industry, indirectly signifies a positive consumer attitude towards the brand. But the authentic attitude of beer consumers towards St.

George beer, the reason behind the attitude and its implication on the behavior or consumption of the beer is the rationale of this research. The study base itself on the information collected from primary source by taking a sample of 80 beer consumers from bars and res taurants nigh Mexico and area areas in Add! is Ababa and distributing self administered questionnaires. Secondary sources such as books, journals and research papers written on similar takings are also reviewed. Appropriate statistical analysis such as frequency, ANOVA and correlation analysis are use fit in to respective objective and descriptors. Based on the findings of this research, it can be concluded that most...If you want to get a near essay, order it on our website: OrderCustomPaper.com

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